Dan's Blog

The quick answer is that customers are already there!  Social networks, such as Facebook and Twitter, allow you to stay in front of our customers and add to your marketing campaign and help to build your on-line image.  For businesses, social networks are another channel which connects current and potential customers with your product or brand.

Twitter is a micro blogging platform which allows you to publish short messages of less than 140 characters.  Twitter can be actively used as a tool to push out messages for marketing.

Some of the ways to use Twitter for your business are:

• Business Branding. Twitter is a social media platform you can use to build your business brand online.
• Direct traffic. Twitter can be used to get traffic to your website.
• News. You can use Twitter to broadcast news about your business.
• Notify Your Customers. Set up a Twitter feed for notifying customers when new products are available, promotions, sales, or coupons
• Events. Use Twitter as a means to inform event customers of new events or participants about the latest event happenings.

Some people call Facebook “the new internet”.  It seems that everyone is setting up a Facebook account and connecting with friends, relatives, and people with like interests.   The average Facebook user uses Facebook not for business but for personal communications.  As a business owner, you can integrate Facebook for your business marketing and branding strategy.

Some of the way to use Facebook for your business are:

• Business Branding.
• Direct traffic. Drive traffic to your web site.
• Promote your business and products.
• Allow your customers to interact. You can allow feedback from your customers on your Facebook page, and gather valuable feedback.
• Notify Your Customers. As with Twitter, you can use Facebook to notify customers about new products, promotions, sales, or coupons.
• Events. Use Facebook as a means to inform event customers of upcoming events.

You can even link Twitter to Facebook, so your tweets get posted to Facebook automatically.

Consider making Twitter and Facebook part of your overall marketing and branding strategy for your business.  Your competition is already there!